Today we are going to explore domain names. I am going to share important “domain name helper” search strategies such as what makes a good domain name, things to consider when purchasing a domain name, tactics that could save you great strife down the road, an exciting brand new opportunity most are unaware of that could have a dramatic effect on your web marketing and a website domain name search tool resource.
Today’s episode is sponsored by http://www.seogoogleguru.com/register-domain-name/ …. click button below for access.
What is a Domain Name?
A domain name is similar to a physical business or home address.
When you want to tell someone how to get to your business, assuming you have a physical location, you would give them your street address. When you want to tell someone how to get to your website, you give them your domain name. The domain name for the website I use to publish these podcasts on is webmarketingshow.com.
Domain Name Helper
Domain Name Helper Quick Facts
- Domain names are controlled by ICANN; a nonprofit organization that coordinates the Internet’s global domain name system.
- Domain names are organized in subordinate levels. The generic top-level domains (gTLDs), include the most recognized and popular domains extensions such as com, info, net, edu, and org. There are also country code top-level domains (ccTLDs) such as .be for Belgium.
- No two identical domain names can be owned by different individuals at the same time. However someone could own homes.com and someone else could own homes.net or homes. info.
- Domain names are registered in year intervals.
- Domain names are not owned, they are leased or rented.
- When a registered domain name’s time elapses and if it is not extended, that domain name becomes available to the public.
There is so much more to know about domain names. But these quick facts are helpful to understand and you’ll see why in a minute.
Of course everyone who owns a website also has purchased a domain name. No one could visit your website if you didn’t have one. So if you must have a domain name, what type of specific strategies are relevant to web marketing?
Domain Name Helper: Insider Web Marketing Strategies
1. Buying Domain Names for Investment Purposes
Over the past 10 plus years I have purchased over 300 domain names.
Owning domain names can be an investment. People buy domain names they speculate could have future value. For instance if you own a domain name someone might want in the future, you could resell it to them for a profit.
Beginning the buying a domain name process starts with entering a phrase to terms into a search field. Then results are returned. If you searched for a specific domain name such as webmarketingshow.com, then the results would let you know if that specific domain name is available and also provide you with suggestions based upon your search. If you entered in 2 or 3 words the results would display suggested available names based on the words entered.
Most times included in these suggestive results are what are referred to as premium domain names. These are premium domain names are owned by someone else and they have them listed for sale. So I just typed in web marketing show into my domain name search tool and a suggested premium domain name displayed in the results is webmrketingdemo (dot) com for $1,888.00. Someone bought this name with the intention of reselling it for a profit.
Domain names such as business.com and toys.com have been sold for millions of dollars. If you had registered these domain names before anyone else and if someone wanted it, they would have to buy it from you.
Tip > A domain name is only worth what someone is willing to pay for it.
There are other reasons someone might own more than one domain name.
2. Strategically Shutting Out Competitors
There are great domain names, good ones, OK and then ones I wouldn’t spend a dollar on.
Domains that end in .com have proven to be worth more than domains that end in .net. Some say that a website that has a domain name that ends in .net basically says to the world, I wasn’t able to get a good .com domain name so I chose .net, a less popular extension.
Also think of this. If you bought a .net domain names odds are you did so because the .com version was unavailable and someone else owned it.
Let’s imagine you own a real estate company is Dallas TX. A great domain name would be dallasrealestate dot com but it was taken and dallasrealestate dot net was available so you registered that domain name and built a website and told everyone your website was located at dallasrealestate dot net. What are the chances someone who maybe looking for your company website actually types dallasrealestate (dot) com into their browser instead of dot net? Highly likely because dot com has become so popular.
Now it is also safe to assume the website located at dallasrealestate dot com offers similar services that your company does… you just sent a prospective client to your competitors website.
Reverse Competitive Domain Strategy
Think of this scenario in reverse. If you owned dallasrealestate (dot) com would it be in your best interest to also own .net, .info and maybe every other available extension? Probably. Once again someone could type in the wrong extension although that is not as likely when you own the dot com version, but what if you were a popular website. Everyone knew about dallasrealestate dot com. If someone started a new real estate company in Dallas and was aware of how well known your website was… they might want to get a domain name that was very similar to yours to possibly cause confusion for those searching online for your companies website in order to gain traffic and visitors from people who may be trying to reach your website.
These scenarios happen.
While this scenario not not be extremely relevant for less popular or unknown websites, it is always my assumption most business owners invest the time and money into their website with the objective of becoming the recognized and online go-to resource for their target audience. For about $15 or less per year purchasing these exact domain names with different extensions might offer great peace of mind by making it impossible for someone else to grab them.
Do you think Google owns Google.com, Google,net, Google.org, Google.info etc.? You bet they do. They would never allow someone else the opportunity to own the domain name such as Google.net. They are protecting their online brand identity.
3. Mis-Spelt Domain Name Catastrophes
Think about mis spellings. Does you domain name contain a word that is often mis-spelt? Or a word that could even be mis-spelt 1% of the time? Using our dallas real estate example what if the word “estate” was mis-spelt “estte” without the “a” as people typed dallasrealestate dot com into a browser wanting to get to your website? What if your competitor owned the domain name with this mis-spelling? That searcher would land on your competitors website.
These are just some scenarios and examples to consider related to web marketing and protecting yourself and your business against possible harmful situations. If you have questions or need additional information please contact me.
To make this topic even more chaotic there has been some recent developments you need to know about. But first I want to highlight my top 7 domain name registration recommendations. Things to consider when purchasing any domain name whether for a website, investment, in an effort to eliminate competitors from taking traffic away from you or to make it more difficult for competitors from grabbing a great domain name.
As I previously mentioned there are great domain names and then those I often wonder what someone was thinking when they bought it.
My Top 7 Domain Name Registration Recommendations
- shorter is better.
- make it remember-able / easy to remember.
- use 1 to 3 words maximum.
- eliminate using words that are often mis-spelt.
- do not use hyphens; and definitely do not use underscores.
- consider location in the name if you are a local business.
- always secure your business name (if business name is hard to remember of could be mis-spelt consider a more generic name).
OK…. I told you there is an exciting brand new opportunity and I must warn you… things are getting crazy. But at the same time, today there are more opportunities than ever to secure great domain names for a future business or website or no matter what you intentions are.
Domain Name Search Tool; Sponsorship
Webmarketingshow.com episode 10 sponsor is http://www.seogoogleguru.com/register-domain-name. A domain name registration and search tool provided by SEO Google Guru a website owned by me.
This domain name search tools is simple to use to discover avaialable domain names. You simply enter in an exact phrase or a few words and bang! If you want to support the webmarketingshow please visit websmarketingshow.com/domain for a direct link to the domain name search tool.
New gTLDN Domain Name Helper
OK… no more teasing. Here is the exciting news…
From 1985 to 2012 there were 22 generic top level domain name extensions such as .com, .net. .org. From 2013 to 2015 there are 617 brand new gTLDs becoming available. This is exciting!
The internet has grown so rapidly these new generic top level domain names open the door to endless possibilities. But remember it is all about who registers a domain name first. Once it is registered it is gone; until the purchaser decides to let it expire and if it is a good name… chances are not good they are going to just let it expire.
Before I share examples, I want to let you know I will have links in the show notes at webmarketingshow.com/10 to all of the information I am about to share including a link to an interesting infographic that highlights the history of domain names and also displays the new release dates so you can monitor the ones that you are most interested in. that is So if you are driving or don’t have a pen and paper no worries.
Link to Interactive Infographic that displays release dates: http://blog.europeandomaincentre.com/infographics-launch-dates-for-the-617-new-gtlds/
Partial List of New Generic Top Level Domain Names
Domain names are interesting. They can hold a lot of value. I hope this podcast introduced new strategies and concepts you have not thought of before. Personally, I am very excited about these new top level domain names. Once again, if you have questions do not hesitate to reach me. Also the link to the domain name research tool is going to be in the show notes located at webmarektingshow.com/10 or go directly to webmarketingshow.com/domain.
Next Web Marketing Show episode is going to be about Social Search Engine Optimization. This is an interesting topic and I will share actionable takeaways to help you improve your search rankings on Google and other major search engines.
Because time does matter…. head to webmaretkingshow.com/10 for all of the show notes or directly to webmarketingshow.com/domain to begin researching domain names to add to your portfolio.
Until next time, my name is Randi and I am glad you are listening!